Leading a Content Marketing team focused on creating holistic consumer marketing campaigns. Launching campaigns featuring A-list talent, AI leaders, and so much more. Leading the team to activate partnerships with The Moonshot Factory, Microsoft, and NVIDIA for MasterClass Certificates.

Building a partnerships narrative, packaging, and sales enablement tools for Unrivaled Sports, the first-ever national platform for youth sports.

Working with the Office of Reid Hoffman on a new project that combines AI, good content, and great people. More to come here once we’re ready to share!

Built Spotify’s Global Social Impact practice. Scaled programs globally, developed real non-profit partnerships, won a bunch of awards, created employee engagement, and helped grow Spotify’s brand from early days of the US launch to post-IPO.

Led the brand team inclusive of the Creative Studio, Integrated Marketing, Video & Social until just before acquisition. Launched an underwear recycling program, had climate targets approved by the SBTIs, and created the first impact labelling for an underwear company.

Led the brand strategy, visual identity, and GTM of CreateOne—an AI-powered platform to create clothing. Developed content, partnerships, and marketing strategies that drove 20K+ brands on the platform.